In today’s fast-paced digital world, content moves fast—and so do trends. If you’re an influencer or a brand looking to connect with audiences, staying ahead of content trends can make or break your visibility online.
Here are some of the top content topics that influencers are using to build community, attract brands, and go viral in 2025.
1. Behind-the-Scenes (BTS) and “Day in My Life”
People crave authenticity, and creators who show the real moments—messy, raw, and unfiltered—are thriving. Whether you’re a student, entrepreneur, artist, or athlete, audiences love seeing your daily routines, habits, and challenges.
Why it works:
- Builds connection and trust
- Easy to shoot with just a phone
- Great for long-form and short-form platforms (YouTube, Reels, TikTok)
2. AI + Productivity Hacks
With AI becoming part of everyday life, influencers are jumping on this trend by sharing how they use tools like ChatGPT, Notion AI, or CapCut for editing and planning. Productivity content is no longer just for tech bros—everyone’s in on it.
Try this:
- “3 AI tools that make my content creation 10x faster”
- “I planned my week using AI. Here’s what happened.”
3. Unfiltered Reviews and Hauls
Honest reviews are back. Influencers who speak candidly about products—both good and bad—are building serious credibility. Niche micro-creators in beauty, wellness, fashion, and tech are gaining followers with low-budget but honest videos.
Tip: Be brand-safe, but real. Authenticity wins.
4. “Get Ready With Me” (GRWM) — with a Twist
GRWM isn’t new, but the storytelling behind it is evolving. Now influencers are combining makeup routines or outfit changes with storytimes, confessions, Q&As, or even commentary on trending issues.
Examples:
- “GRWM while I tell you the most embarrassing thing I’ve ever done”
- “GRWM while we talk about burnout and boundaries as a creator”
5. Social Causes & Impact Content
Influencers aren’t afraid to speak up. Whether it’s mental health, environmentalism, education, or social justice, creators who use their platform to spark conversation are gaining loyal followings and brand deals from purpose-driven companies.
Bonus: Purpose-driven content boosts engagement and credibility.
6. “Then vs. Now” Transformations
Before-and-after videos always grab attention. Whether it’s personal growth, skincare progress, fitness, or career glow-ups—people love to see a journey.
Idea:
- “Then: 500 followers. Now: Paid brand deals every month.”
- “How I went from burnt out to booked and busy.”
Final Thoughts
Influencer marketing isn’t just about who you work with—it’s about what stories they’re telling. The right topic can take a creator from hidden gem to household name.
Whether you’re a creator planning your next post, or a brand deciding who to partner with—keep these trends in mind. Because in 2025, content that connects always wins.